Integration of Fictional Archaeological Artistic Styles and Modern Brand Design: Artist Daniel Arsham’s Work

At present, with the rapid development of global economy and improvement people’s life quality, demands for products are not only limited to pursuit practical functions. Instead, people also pursue certain ornamental values besides Individualization becomes an indispensable part. People’s sight enjoying cannot be satisfied by many conventional designs anymore. People start paying attention uniqueness products. To this end, brand owners should help enhance product design some external resources, so as attract more consumers. Each artist has their own typical artistic style features. By cooperating brands, they can bring unique styles well elements improve image. Therefore, brands have extracted different artists embody them in recent years. Integration these brought great effects, creative innovative motivate purchase intention. In essay, introduction American modern Daniel Arsham his style, namely fictional archaeological era background cooperation between art mutual integration forms described. research focuses on how combined he added technologies diversify forms.